The VoC Marketing List

Notes on What Moves Buyers From Interested to Enrolled

Working notes on why buyers enroll in premium programs and what to say to the ones who hesitate.

What you’ll get

  • New working notes as I publish them.
  • Real buyer language from premium programs, and what it reveals about why people enroll.
  • What hesitant buyers need to hear before they invest.
  • First word when I open spots to work with me.

Latest note

21 Motivations That Get Hesitant High-Ticket Buyers to Enroll
High-ticket buyers ask two questions: is the result worth it, and will I actually follow through?

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Sue Howard

I’m Sue Howard, a messaging strategist and copywriter for established health and wellness coaches with premium programs.

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