Email marketing
The Webinar Follow-Up Email Sequence That Sells a Coaching Program
Most webinar buyers decide after the webinar ends. Here’s the follow-up email sequence that turns attendees into enrollments for a premium coaching program.
The VoC Marketing Blog
Working notes on why buyers enroll in premium programs and what to say to the ones who hesitate.
Sales copy
21 Motivations That Get Hesitant High-Ticket Buyers to Enroll
High-ticket buyers ask two questions: is the result worth it, and will I actually follow through? Here are 21 buyer motivations and how to answer each one.
Customer research
Does Your Program Sound Like Everyone Else’s? Use Your Buyers’ Words
If buyers can’t tell your program from the next one, the fix is in their own words. Here’s where health and wellness coaches can find them.
Email marketing
How to Keep Enrollments Coming After Launch Week
Sales spike at launch, then go quiet for months? Here’s how email sequences keep enrollments coming between launches of a premium coaching program.
Conversion copy
Getting Ad Clicks but No Sales? A 10-Minute Funnel Check
Paying for clicks that don’t turn into enrollments? Run these checks on your landing page before you raise the ad budget for your coaching program.
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