https://vocmarketing.co/blog/ Sue Howard's working notes on why buyers enroll in premium programs and what to say to the ones who hesitate. en https://vocmarketing.co/blog/webinar-follow-up-email https://vocmarketing.co/blog/webinar-follow-up-email Most webinar buyers decide after the webinar ends. Here’s the follow-up email sequence that turns attendees into enrollments for a premium coaching program. Email marketing Sun, 01 Nov 2026 12:00:00 +0000 https://vocmarketing.co/blog/high-ticket-sales-copy-buyer-motivations https://vocmarketing.co/blog/high-ticket-sales-copy-buyer-motivations High-ticket buyers ask two questions: is the result worth it, and will I actually follow through? Here are 21 buyer motivations and how to answer each one. Sales copy Wed, 28 Oct 2026 12:00:00 +0000 https://vocmarketing.co/blog/voice-of-customer-research-basics https://vocmarketing.co/blog/voice-of-customer-research-basics If buyers can’t tell your program from the next one, the fix is in their own words. Here’s where health and wellness coaches can find them. Customer research Tue, 20 Oct 2026 12:00:00 +0000 https://vocmarketing.co/blog/email-sequences-that-sell https://vocmarketing.co/blog/email-sequences-that-sell Sales spike at launch, then go quiet for months? Here’s how email sequences keep enrollments coming between launches of a premium coaching program. Email marketing Tue, 06 Oct 2026 12:00:00 +0000 https://vocmarketing.co/blog/funnel-copy-audit https://vocmarketing.co/blog/funnel-copy-audit Paying for clicks that don’t turn into enrollments? Run these checks on your landing page before you raise the ad budget for your coaching program. Conversion copy Tue, 22 Sep 2026 12:00:00 +0000